Royal Garden Apartments are set in Edinburgh's Queen Street - opposite the National Portrait Gallery. The six-story hotel was constructed in 1880 and converted into apartments in 1999. They approached me in 2008 and asked me to give their windows a make-over. Their windows previously had a severe black typeface over a frosted background which the owner described as "more of a funeral parlour than a hotel."
I took inspiration from their name and beautiful surrounding gardens to give the branding a Spring clean. The apartments are large and airy and I wanted to let the graphics mirror how welcoming the staff and rooms are.
All of the windows are open-backed apart from one.This window is about 28cm deep and requires climbing into it from the top. Dressing options are therefore very limited as you run the risk of destroying your display as you clamber out!
Originally, this 'Do Not Disturb' idea was to advertise Valentine's Day. The lights were going to be coloured pink and rose petals would cover the floor. However, to get the most time and value from money out of the display, it was decided to adapt it to more of a 'corporate stay' idea.